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户外LED显示屏媒体宣传的三个优势

【时间】2018-10-08【来源】上海代孕

LED户外显示屏通常设立在商场的正大门,还有户外常见的公路大型显示屏,而广大客户投放户外广告能否实现好的广告宣传效果,除了与地段有着密切的关联,还取决于该大型户外广告牌的表现形式。下面小编将为大家普及怎么样有效投放大型路边媒体宣传广告。
一、广告表现形式多样的户外媒体
大家都知道商场高楼安装led全彩屏上投放广告、公路显示屏大都安装设立在道路的醒目位置,如高速路收费棚上方、高速公路两旁、横跨高速路或城市街道而建,高精度、高亮度、可实现图文声像同步播放的特征,为人们带来一定的视觉冲击力。近年来,我国户外广告业每年以两位数的百分增长,在全部广告投放总额中据有的比例也在逐年进步,其中,户外LED显示屏媒体的广告播出总额年增长率一直超过30%。在户外广告投放总额中所占比例迅速进步,业内专家把户外LED显示屏称为继电视机显示屏、电脑显示屏和手机显示屏之后的都市人糊口中的“第四屏”,与都市人群工作和日常糊口的联系日趋紧密。
二、户外环境地理位置优越
地理位置优越、人口越密集的路段,在路边设立的户外LED全彩屏的就越多。比如城市立交桥、行人天桥、十字路口的跨路广告牌,高速公路进出口、服务区、车站码头机场等地广告牌居多。优势是这些地段往往都是车辆及行人的减速区,大尺寸、艳丽的画面能够营造更强的视觉冲击力。当今信息大爆炸的时代,这种独特的变现形式往往更容易从铺天盖地的广告中脱颖而出,有效实现与受众的信息沟通,达成品牌形象、公共信息传播的目的。
三、投放效果长、收益高
与电视广告等形式相比,户外led屏还可以播放城市宣传片等公益内容,因此不易受到观众的反感,接受率明显高于传统电视广告。同时,其还可以起到美化城市形象,丰富人们群众业余生活的作用,成为品牌形象、城市形象的展示窗口。支持24小时不间断播放的全天候信息传播需要。并且具有防水、防雷、抗震等优良性能, LED户外显示屏自身拥有节能环保的产品特性。能够适应恶劣户外环境的应用需求。凭借自身的高亮度性能,显示效果不易受到环境影响,因此能够保证户外传播的效果。


上一篇:安装户外LED显示屏需要考虑的四个问题
下一篇:选择LED显示屏重点要考虑的因素是什么?

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